5 Reasons to Own a Color Meter and 2 Reasons You Don’t – Illuminati Light and Color Meter

Let’s take a look at the five reasons why
you should own a color meter, and the two reasons why you don’t. The lesson’s about to start, but you better
jump over really quick to theslantedlens.com and sign up to win this Tamron 85 millimeter
1.8 lens. Get over there. Hi, this is JP Morgan. Today on the Slanted Lens, we gonna take a
look at the five reasons you should use a color meter, and the two reasons why you probably
don’t. You’ll be shocked how this little triangle,
the Illuminati color meter, solves all seven of ’em. Shock and awe! Look at that! Shocking! Shocking! Number one, use a color meter to measure the
color temperature when you’re shooting outside natural light to get the correct white balance. Regardless of the situation you’re in, color
can pollute your scene from anywhere. It drives me crazy when I see this Ashen looking
people, that just are too blue. They’re in the shade, and the shade is very
blue. Or you got the grass, it reflects up in a
person’s face. You got all those green that reflects onto
their face. Or you got a building across the street that
reflects a red or a yellow, or some color into the person, even though they’re in the
shade and they think they’re okay. Outside in a natural environment, there’s
light and there’s all kinds of color being bounced around everywhere. A quick color meter reading, it’ll give you
the right white balance. Your skin color’s gonna look good, and it
gives a great place to start. So there’s number one. Number two, when you’re shooting inside using
the practicals in the room, you really need a color meter. Every single light in that room has a different
color balance. You’ve got a tungsten that’s going to be more
like 4000. You’ve got sunlight coming through this, more
like 53 or 56. You’ve got different color balances on each
light fixture in the room. So you take a meter reading, it says, “When
I mix all this together, I get about 4800 degrees,” or whatever that maybe. Can you take all this color balances, mix
’em together and come up with what is best for your skin tone in that situation? Number three, when you’re using LEDs on location,
you gotta match those to the practicals in the room. You just simply take a meter reading of the
practicals in the room, and that tells you the white balance you can set your LED at,
it’s a by-color to that right white balance. Set your camera to that same white balance,
and you’re ready to shoot. One of the things that is just a pain to have
to correct afterwards is a color cross-over. Those you got a certain color in the background
and a different color on your person, or you got two different color balances going on
the same images. It’s just a pain to correct afterwards. It’s much better to clean it up beforehand,
and move forward. All of these things are based upon what you
like creatively. You may love a green light in the background,
there’s nothing wrong with that. But using a color meter allows you to make
that decision and not allow the situation to make you have to make that decision. Or you just simply screw up and miss it. Number four, you can test all of your lights
to make sure they’re all consistent with one another. Today LEDs are all over the place. You have green, you got magenta, you got blue. I mean, they’re all over the place. With a color meter, you can take a reading
on each of your lights. It’ll even tell you the gel that you need
to get to put on that light to be able to neutralize it to give you a clean 53 or 56,
depending on how you wanna set your lights. This is really important when you’re shooting
something like a white background. You can throw one LED up over here in a different
layer, and they have different colors. And all of a sudden, the background goes from
green to magenta. In the background you want it all to be the
same color. So using the color meter, you can test each
light, make sure they all have the same output. A good example of this is when you ran HMIs. Sometimes a bulb on an HMI can start to…as
it gets old, have a different color cast. It starts to shift. So you’re gonna wanna test with your color
meter, correct it with a gel to get it back to the right color balance, and make sure
it matches all your other lights. When you’re renting lights, it’s always important
to check all the lights to make sure the color balance is good on each of ’em. Number five, for all you still shooters out
there. A good color meter’s going to measure the
color of the strobe, and you can measure the color of the ambient. Now, if you have to make corrections to your
strobes so it’ll match the ambient, set your camera on the right white balance. That’s gonna give you a beautiful image. You won’t get a color cross-over. That’s not easy for me just because they’ve
gotta measure the color of the strobe when that flashes. But a good color meter’s gonna do that. So this little device, the Illuminati, does
all five of the things we’ve talked about, and it solves the two problems that people
don’t buy a meter for. Number one is, it is very inexpensive. It is $300. It’s Bluetooth compatible, So it’s sending
information to your phone where you can see exposure. You can change exposure and see the color
readings. It allows your phone to be part of the process. So it’s not as expensive. And secondly, that makes it very easy to use. Put it on sets, so your reading’s on your
phone. It will track the light as it goes down at
sunset. It just does all those things seamlessly with
your phone and makes it very simple to use on set. So getting now to this Kickstarter campaign. So you can get this strobe/flash meter/color
meter all in one for $200. If you missed that, getting a $300 is still
an incredible deal to be able to make a color meter part of your workflow. I would not hesitate. I would get immediately over to the Kickstarter
campaign and sign up to get your Illuminati meter. The link is in the write up below, so get
over there, sign up for you meter, it’s gonna change your workflow. So keep those cameras rolling. Keep on clicking. If you’re gonna grow on your business, you
gotta get some help. You gotta get help from mentors and people
who can help you grow. I can do that for you. Go to theslantedlens.com, sign up for our
business material. It’ll help change your life. You can sit and think about business, or you
can do something about it. And it’s time to do it. I’m ready for my close-up Mr. DeMille. [SP] I wanna do in my close-up, why don’t
you subscribe to the Slanted Lens. And then you can do your close-up too.

23 thoughts on “5 Reasons to Own a Color Meter and 2 Reasons You Don’t – Illuminati Light and Color Meter

  1. 300$ is expensive… I told you what : Instead of purchasing 200$ hardware for my studio i bought a 3d printer to print those part… Now i got my 3d printer since 4 month and i already printed for 350$+ of hardware… You want some real exemples :

    . Studio light tripod adaptator for speedlight + umbrella : 1$ printed, 15 / 30$ on the market
    . Studio tripod : 3$ printed ( pvc pipe + printed part ), 30 / 50$ on the market.
    . Speedlight snoots : 50ct printed each , 10 / 30$ on the market.

  2. $300 is a big step forward compared to the cheapest one I could find on B&H ($800). And I love the extra comfort. Still $300 is a lot to pay for a little comfort as you can do this with a graycard or a colorchecker.

  3. This is a great deal! It's a color meter in addition to a light meter. Kickstarter backers get it for 229 + shipping! I backed it. Thanks for the info.

  4. Hi Jay, do you actually have a real working copy of this Kickstarter colour meter? And you can confirm that it works and does all it says it does? I'm just not used to seeing a Kickstarter advertised by someone else who already has the product, isn't Kickstarter about products that aren't yet produced?

    Also I can't believe there are people replying who think that $300 is NOT inexpensive for a colour AND light meter!!! Seriously the only way you can think that is if you are not a pro photographer or videographer and are commenting from a position of ignorance. Look up the price of both types of meters before commenting. I already own a sekonic L-308DC which saves me so much guess work wth exposures onsite and cost more than this Kickstarter and it only measures light and not colour! This is seriously amazing and I'm putting money down for this one

  5. My initial thought was, "why not just correct in post after using a decent color card for the initial pic?" But you're right. This isn't expensive and if I can get the perfect exposure straight out of the camera without having to do any post processing in Lightroom, that is a very large savings in time and money for a pro shooter. Great find!

  6. The custom white balance feature in my Sony mirrorless camera can give me a colour temperature reading in Kelvin. I have not shot with another system, so perhaps others can chime in about the custom white balance feature of their camera system. Personally, I don't see how this colour meter would improve on the capabilities of the technology that I already own.

  7. I have to tell you, I don't like your videos nearly as much as the ones from a few years ago, because so few are actual tutorials or objective information. This video isn't about "5 reasons to own a color meter," as the title suggests. This video is about one specific product, which is not the only color metering/correcting option out there, and actually is actually a plea to support a kickstarter campaign – aka, a commercial. It's a great commercial, and it's compelling, but the title should be, "5 reasons to buy the illuminati color meter." Also, if you have a stake in illuminati or are getting financial incentives to promote their product/campaign, that should be disclosed to keep things above board.

  8. This is a super product for serious photographers.
    To clarify the message a bit and compare apples with apples:
    – A white card is good for One light source.
    – Color compensations are required when you got MORE than one light sources and that need to be done on all individual sources except the sun maybe). When all have the same color and the same bias, the adjustment in software is sooo much easier.

    You could use a $9 home made working-only-once-device OR an app in a camera mobile… BUT the consistency between all models and all batches makes it impossible to achieve any professional quality for those who is trying to get the best result in the shortest time AND also be able to pay the food and living cost.

    If you think $300 is expensive, you should solve the color temperature issues your own way. Maybe it will make you rich! 

    After all, it is usually fine to buy a $2000 camera AND if the light is crap, the crappy light is of course captured with greater quality!

  9. Hi! With this device in any case have to use "X-rite colorchecker passport" or its analog to create custom profile, to correctly display the correct colors of a specific lens and camera.
    But still, if you take analogs, it's very cheap.

  10. Why not invest on the newest version of the Luma Power for iphone? I'm very impressed with it's features. It does a lot more than just color reading. And I'm not a spokesperson, but I should be 😉

  11. I would get one, if it had a better name. Otherwise a Lumu or a $5 grey card should work well. *Correction, a pure white swatch on a grey card is best for color temp. Most decent ones should have it. Or a colorChecker can also work.

  12. I bought one of these and it works as advertised! A great product.

    As for its affordability, the cheapest meter I've been able to find that does the same thing is over $750 (Sekisonic)!

  13. Hi JP, if you are the brand ambassador or in touch with the company could you pass the message along: I tried, but I could not get a response to my message.

    A good brand is defined also by the customer service provided after having sold the product. Are they going to explain how to upgrade the locked devices they are mentioning? I try to do upgrade on my own from my phone App from version 720 to 906. When it comes to Enabling DFU mode the device gets disconnected and shuts itself down. Besides, there is a problem with the flash metering, too. It switches itself automatically off to ambient only mode. Customer Service please !!!

  14. Let's say you are shooting outside with film and don't have different filters. Is there any point doing a colour temperature reading so that you could record it for later digital editing? Is there any point in recording the colour temperature if you mostly shoot with black and white film, does it give you a greater understanding of tonality?

  15. Got one today, connects dependably for metering ambient exposure, fails really hard when enabling flash metering.
    It won't meter flash and stops metering ambient afterwards, then it becomes impossible to reconnect to the meter unless I delete it from my bluetooth settings and also unbind from the meter itself.

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